Tips to Attract More Customers with a Food Delivery Menu | Unilever Food Solutions IE

With many consumers self-isolating or avoiding busy, public places, we have seen a significant reduction in footfall to pubs and restaurants. Consequently, since the outbreak many operators have experienced a rise in demand for food delivery. We’ve provided some guidance below on how you can expand into home delivery. 

FAQ: Do you need to change your food registration?

FAQ: Do you need to change your food registration?

Technically, yes. However, given the current climate it may be best to notify your local EHO who will be able to help with any questions and support you in making any operational transitions.

The key to making your venue fit to do deliveries is temperature control.

In order to prevent the growth of harmful bacteria, cold food should be transported and distributed at a temperature of 5°C or below; hot ready-to-eat food at a temperature of 63°C or hotter and frozen food at a temperature of less than or equal to -18°C.

The containers or vehicles used to transport food must be capable of maintaining - and monitoring - the appropriate temperatures. It is important that the temperature of the food is measured using designated calibrated thermometers. For the latest information consult the FSAI.

Food should be cooked thoroughly to kill food poisoning bacteria. The core temperature should reach 75°C instantaneously or equivalent, e.g. 70°C for two minutes. The core is taken as the centre or thickest part of the food.

 

Provide great value with set meals

Diners appreciate good value and set meals and meal deals are a great means of representing value for money. What’s more, they make orders simple for both the customer and the kitchen.

Look to see if you can pull more dishes together for a family meal for 4 people, or try couples deals to appeal to families and couples alike.

 

Social Media

If you are new to the delivery game, make sure you let everyone know about the service you are now offering!

If posting on social media, be sure to include:

  • Links to your website or menu
  • Photos of your food
  • Order telephone number
  • Details of special offers

 

Ensure your food delivery options exceed expectations

Your food delivery menu shouldn’t simply be a digital version of your restaurant’s dine-in or takeaway menus. When it comes to winning the food delivery game, everything counts. Here are a few quick tips:

  • Select a menu that delivers well (and fast!)
  • Use quality, food safe and leak-proof packaging
  • Deliver promptly and punctually
  • Label allergens clearly as per your usual menu